"Though writing has become the most commonplace of information technologies, it remains in many ways the most magical. Brought into focus by properly educated eyes, artificial glyphs scrawled onto the surface of objects leap unbidden into the mind, bringing with them sounds, meanings, data. In fact, it is very difficult to gaze intentionally upon a page of script written in a known language and not automatically begin reading it. The ecophilosopher David Abram notes that, just as a Zuni elder, so do we hear voices pouring out of our printed alphabets. “This is a form of animism that we take for granted, but it is animism nonetheless—as mysterious as a talking stone.” We forget this mystery for the same reason we forget that writing is a technology: We have so thoroughly absorbed this machine into the gray sponge of our brains that it is extremely tough to figure out where writing stops and the mind itself starts."
, Techgnosis (1998)