There is something to be said about the complexity of typography. How can you make words portray an emotion or an experience not just by their obvious meaning, but also by how they look. How the words are laid out on a page, the particular typeface, the thickness and weight of the letters, and the kerning all have something to do with the way the words are interpreted. An artist must take every minute detail into consideration when dealing with typography. it’s a miracle anything ever gets done.
“Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.”
“The Sony Music Timeline celebrates 125 years of musical history covering almost 150 square meters of wall space in Sony’s Derry Street offices. Using just CNC cut vinyl as the sole medium, 54 columns measuring over 2 meters tall cover feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day.”
"The masters of information have forgotten about poetry, where words may have a meaning quite different from what the lexicon says, where the metaphoric spark is always one jump ahead of the decoding function, where another, unforeseen reading is always possible."
The Brain & Fiction
We no longer have to just take iconic writers’ words on the power of fiction. The New York Times’ Annie Murphy Paul explores the neuroscience of your brain on fiction and how narratives offer a way to engage the brain’s capacity to map other people’s intentions, known in psychology as “theory of mind.”
Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.
Researchers have long known that the “classical” language regions, like Broca’s area and Wernicke’s area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive.